GamesIndustry.biz· Alex Forbes-Calvin·· 2 小时前AI 评分68
Mattel成立Game Studios，布局自有IP游戏并拓展Roblox
"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
AI 导读
Mattel成立Mattel Game Studios，集中开发基于自有IP的游戏，并将其置于Mattel Digital Studios旗下。该部门拥有分布在洛杉矶和杭州的近300名相关人员，业务同时覆盖内部开发、外部授权合作和Roblox等平台。
来源：GamesIndustry.biz · gamesindustry.biz